Nestproject pops up in a shoe store
What is your idea of an event space? What is your experience about finding an event space?
At the beginning, our idea was to invite speakers to launch a debate and to kick-off Nestproject. We started to search for possible event spaces in Amsterdam, including Serieuze Zaken Studioos, Lloyd Hotel, Smart project space, Arcam and etc.. However, they are either too expansive, too formal, far from the city, schedule doesn’t match…or simply did not meet our demand.
Eventually we met the owners of a shoe store in Jordan, who were about to launch a closing sell. That was a perfect moment: they liked to draw more potential customers for their final sale and we liked their informal space. This tiny cozy space has inspired us to re-design our event program, adjusting it from a public debate to our project manifestation. That evening the shoe store was transformed into an event space, with diverse activities including our kick-off presentation, film installation and a chill-out club with DJ. The evening has been documented by Rem Berger and is published online.
Our event has offered the stage for young artists and successfully attracted more customers for the big sell of the shoe store – all have achieved with little budget and no extra advertisement.
event date: November 28, 2008
location: 1e Bloemdwarsstraat 5, Amsterdam
initiated together with: Tsaijer Cheng (Boundary Unlimited)
in collaboration with: Ben Et Ge Ducros (artist and owner of the event space), Huub Bongers (opening speach), Daniele Temperilli (DJ) and Ali Watsen (bartender)
How did you find our blog? It’s not published yet…