“Match the supply and the demand for pop-up events.”

Match the supply and the demand for pop-up space

“I am not just selling juice; I am selling an experience.”

BricklaneJuiceBar3

Next to a Saturday market around the corner of Bricklane, London, a juice bar is build up by some left over concrete blocks. The juice bar owner told us that he built up this bar all by himself, in three months. That day we met was also the opening day, he offered some free smoothies … Read more

Space pops up!

‘Pop-up’ is a hot term today! All kinds of creative initiatives are trying to take advantage of ‘pop-up’ movement and to start-up cheap and to use a space temporarily. The result is phenomenal: cool, creative and temporary projects have attractive crowds and created new destinations for many unremarkable locations. So how many different types of … Read more

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